About Freshly Baked London

Freshly Baked London is an independent British beauty brand specialising in scented self-tanning products and accessories. Incorporated in 2017, we create tanning routines that combine reliable performance, skincare-inspired ingredients and distinctive fragrances.

Our body tanning mousses are designed to produce a natural-looking, streak-free glow in buildable shades. Selected formulas feature ingredients including aloe vera, green tea extract and vitamin A, with signature scents such as Baby Powder, Birthday Cake and Mango.

For the face, our Glass Skin Facial Tanning Serum combines gradual tanning ingredients with niacinamide and hyaluronic acid, helping skin appear hydrated, smooth and naturally radiant while the colour develops.

Our collection also includes preparation and application accessories—from exfoliating mitts and velvet tanning mitts to precision blending brushes—alongside complete face and body tanning bundles.

Freshly Baked London products are proudly made in the UK, vegan-friendly and cruelty-free. We believe self tan should be easy to apply, enjoyable to wear and capable of delivering a believable glow without the typical self-tan experience.